Living research and diligence for private markets platforms.
Institutional-grade research, diligence and analyst commentary across private markets, from markets and companies to deals, funds, managers and portfolios, kept current, with every finding linked to its evidence.
Built by investors and operators from
Inputs
- Strategy, mandate and criteria
- Deal, fund and portfolio data
- Documents and data roomsNew: Q3 manager letter
- External research and evidence
- Team notes and judgement
Reuben AI · Live
One living decision record
Example Buyout Fund IV
BuyoutRolls up through
What your investors get
Change alert
Key partner departure affects the manager view.
Diligence finding updated
Team stability finding moved to open.
Committee summary
Next best action: confirm succession plan before re-vote.
Monitoring
Added to the portfolio watch list.
Illustrative. Fictional records.
The product
Research, diligence and the decision record, kept current
Three ways to offer Reuben AI to your clients, each under your brand or co-branded. We keep the evidence current; judgement stays human, with your clients and their advisers.
Each option builds on the one before it. White-label and co-branded delivery is scoped with each platform partner. See the research desk.
For platform leaders
See how Reuben AI would run under your brand.
A walkthrough of Living Research, Living Diligence and Living Committee, shaped around your clients and the option that fits.
One living record, six levels
Reuben AI is built as one linked record across all six levels of private markets, so a finding at the asset carries through the deal, vehicle, fund and manager to the investor's total portfolio.
Portfolio
An investor's total holdings across every manager, fund and direct deal.
Investor sees
One current view of everything they own.
Manager
The GP, its team and track record across funds.
Investor sees
Team, decisions and track record across funds.
Fund
The commingled fund.
Investor sees
Strategy, exposure and drift across the fund.
Vehicle
SPVs, feeders and continuation funds.
Investor sees
How the SPV, feeder or continuation fund holds it.
Deal
The transaction, including co-investments and direct deals.
Investor sees
Terms, structure and how the deal is tracking.
Asset or portfolio company
The business, property or loan itself.
Investor sees
What the business, property or loan is doing now.
Why it matters
Better-evidenced decisions for your clients
The same fund, one year on. A static report stays as it was written; a living record shows what changed.
Example Ventures III
Fund · Venture · Written 14 months ago
- Key people
- Founding partner leads every deal
- Strategy
- Seed and Series A software
- Lead holding
- On plan
- Recommendation
- Proceed
No sign anything has changed since it was written.
Example Ventures III
Fund · Venture · Rechecked today
Timeline
- Today · Change detected at manager level
Founding partner stepped back from new deals
- 14 months ago · Initial diligence completed
Why it matters
The strategy relied on that partner's sourcing
Evidence
Who we serve
Platforms with private capital investors and allocators among their clients
You are our partner. Together we serve your clients.
Settlement providers
Offer current research and diligence on every fund and deal you settle.
Your clients
LPs, family offices and wealth investors.Result
Explore
Clients return to your platform to track what they hold, not only to settle trades.Secondaries marketplaces
Put current diligence beside every listing, with each finding linked to its evidence.
Your clients
Buyers and sellers of LP stakes and GP-led positions.Result
Explore
Buyers price with confidence, so more listings trade.Wealth managers
Give advisers research on private market holdings that stays current.
Your clients
Advisers and their high-net-worth clients.Result
Explore
Advisers spend less time preparing and more time advising.Fund admins, research and data providers
Add living research and diligence to the reports and data you already deliver.
Your clients
The managers, allocators and investors you already serve.Result
Explore
A new research service without building a research team.
Why now
Why now?
Three shifts are changing what platforms owe their private markets clients.
- 01
Private markets are opening to individual investors
Rules are widening retail and wealth access to private funds. In the EU, the revised ELTIF Regulation removed barriers that kept retail investors out of long-term private market funds. Access is arriving through platforms, and with it the duty to explain what clients are buying.
Clients who can now buy private funds need research they can understand, on the platform where they buy.
Source: Regulation (EU) 2023/606 (ELTIF) - 02
AI analysis has to be checkable
Clients expect AI-assisted analysis, but regulators expect firms using AI with retail clients to keep acting in the client's best interest and to stay responsible for every decision. An answer without a traceable source is hard to stand behind.
Findings linked to their evidence let your team and your clients check the work.
Source: ESMA public statement on AI and investment services, 30 May 2024 - 03
Building research in-house is slow
A research and diligence capability needs analysts, data, models and review processes, and it has to be kept current across every company, deal, fund and manager your clients hold.
Partnering adds the capability under your brand, so your team stays focused on clients.
Coverage
What it can cover
Pick a capital market to see its asset classes and sub-asset classes, and how one record links company, deal, vehicle, fund, manager and portfolio.
Private equity
7 asset classes · 27 sub-asset classes
One linked record
Asset or portfolio company
Example Logistics Co
Deal
Add-on acquisition
Vehicle
Co-investment SPV
Fund
Example Buyout Fund IV
Manager
Example Capital Partners
Portfolio
Client portfolio
Illustrative, fictional names. A change at any level carries through to the levels above it.
314 sub-asset classes across 56 of our 68 asset classes. See full coverage
How it works
Your brand, your investors
Three steps from first call to your investors receiving living research.
Example: a manager sends a quarterly update and a new data room file. Both arrive as sources, alongside market data and what your platform already holds.
Under your brand
Pick a platform and a product to see how each option looks delivered under a different brand.
Platform
Product
Branding
Illustrative. Brand names, colours and reports are fictional.
Example Logistics Co: add-on acquisition
Updated after new lender terms
1.Thesis
Regional consolidation with integration risk in year one.
2.Key risks
Customer concentration, refinancing window.
3.What changed
Lender terms tightened; covenant headroom reduced.
- Step 1
Choose how you offer it
Co-branded as “Powered by Reuben AI”, or white-label under your own name. You decide which clients, markets, companies, deals, funds and managers it covers.
- Step 2
Deliver it your way
Inside your platform, by API or as reports, so research, diligence and the decision record sit where your clients already work.
- Step 3
Reuben keeps checking
When a key partner leaves, a fund drifts from strategy or a borrower slips, your investors see it, with every finding linked to its evidence.
What a first partnership conversation covers
- Your clients, and the markets, companies, deals, funds and managers they ask about most.
- How you would offer it: co-branded or white-label, in your platform, by API or as reports.
- A sample output on a fund or deal type your clients hold.
For settlement providers, secondaries marketplaces, wealth managers and adjacent services.
Reading
Go deeper
The thinking behind Reuben AI, and how platforms offer it to their clients.
A clear starting point
Questions about Reuben AI
How the living decision record works, where it fits and what happens next.
Keep the investment decision connected to its evidence
For platforms serving investors and allocators. See how Living Research, Living Diligence and the Living Decision Engine would run under your brand.